How n8n-Powered Automation Increased Conversions by 33% for a Multi-Location Fitness Brand
Project Overview
A fast-growing, multi-location fitness brand wanted to modernise its entire member management cycle, from
enquiry handling to renewals.
The client struggled with inconsistent follow-ups, high frontline workload, and manual processes that
delayed conversions and impacted retention.
Performance at a Glance
33%
increase in trial-to-member conversions.
19%
reduction in churn through renewal automation.
100%
elimination of manual follow-ups.
Client Goals
Client Goals
- Instant follow-up on enquiries and trial signups.
- Automated nurturing for warm leads and trial users.
- Engagement workflows for new joiners.
- Predictive renewal reminders to reduce membership drop-offs.
- Referral automation integrated into the member journey.
Key Pain Points
Delayed follow-ups caused high drop-offs and missed conversions.
Staff spent hours onboarding trial users, sending reminders, or guiding them manually.
Members often forgot renewal dates, leading to passive churn.
Each location worked differently, resulting in inconsistent service and communication.
Teams spent excessive time calling leads, sending messages, and updating spreadsheets.
How We Helped
- Immediate personalised email/SMS responses with trial information.
- Automated follow-up reminders and staff task assignments.
1. Automated Enquiry & Trial Conversion System:
Result:Significantly improved response times and re-engaged previously cold leads.
- Automated check-in reminders for inactive members.
- Community-building workflows promoting challenges, events, and social engagement.
2. Smart New Member Onboarding Journeys:
Result: Stronger early member engagement and more consistent activity participation.
- Multi-channel renewal reminders triggered at personalised intervals.
- Smart follow-ups based on membership status and payment behaviour.
3. Renewal & Retention Automation:
Result: Substantial increase in on-time renewals and fewer passive cancellations.
- Referral prompts after successful check-ins or class completions.
- Reward tracking flows that update CRM and notify members instantly.
4. Referral Growth Engine:
Result: A steady rise in referral traffic and more predictable referral-driven revenue.
- Intelligent lead routing and automatic assignment to the sales teams based on location and availability.
- Timely, automated task reminders for trainers and sales staff to ensure no step is missed.
5. Staff Workflow Automation:
Result: Manual admin work nearly eliminated.
Still relying on manual follow-ups and spreadsheets to manage members? Automation can fix that.
Talk to Our Experts TodayResults That Matter
33% increase in trial-to-member conversions driven by instant follow-ups, automated nurturing, and response-time optimisation.
19% reduction in member churn achieved through predictive renewal reminders.
100% elimination of manual follow-up work.
Faster onboarding and engagement through automated journeys that motivate new members during their critical first 30 days.
Centralised visibility across all locations, giving leadership real-time performance insights and standardised member communication.
How We Gave Them a Competitive Edge
How We Gave Them a Competitive Edge
- Proactive Engagement: Members received timely nudges that kept them consistent, motivated, and connected.
- Operational Efficiency:Frontline staff were freed from repetitive communication tasks.
- Scalable Multi-location Automation: The n8n architecture supports expansion into new branches seamlessly.
- Enhanced Member Experience: Every member enjoyed a personalised journey, from enquiry to renewal.
- Data-Driven Decision Making: Automated reporting created visibility across the entire member lifecycle.
Solution Walkthrough
Enquiry & Trial Booking Automation:
Captures inbound enquiries, qualifies intent, sends instant confirmations, and automates trial booking reminders via WhatsApp/SMS.
Trial-to-Membership Conversion Flow:
Tracks trial attendance, triggers personalised follow-ups, updates CRM status, and nudges prospects toward membership conversion.
Renewal & Retention Automation:
Monitors membership expiry dates, sends predictive renewal reminders, and updates membership status automatically to reduce churn.
// We are here to help you
Trusting in Our Expertise
- 30 Hours Risk Free Trial.
- Direct Communication With Developer.
- On-time Project Delivery Assurity.
- Assign Dedicated PM.
- Get Daily Update & Weekly Live Demo.
- Dedicated team 100% focused on your product.
- Sign NDA for Security & Confidentiality.