AI-Powered Fashion Discovery Platform
Project Overview
We partnered with a leading fashion e-commerce brand aiming to deliver a hyper-personalised shopping
experience.
The vision: an AI-powered fashion discovery platform that understands individual style preferences, body
profiles, and shopping priorities.
Performance at a Glance
60%
fewer returns due to accurate virtual try-on.
55%
higher add-to-cart conversions through personalised feeds.
30%
increase in repeat visits.
Client Goals
Client Goals
- Deliver hyper-personalised fashion recommendations using AI and style profiling.
- Reduce return rates while enhancing customer satisfaction with accurate sizing tools.
- Boost conversions through intelligent outfit suggestions and curated shopping feeds.
- Foster a community-driven, engaging shopping experience for repeat visits.
- Enable merchants with real-time dashboards to track SKUs, sales, and performance metrics.
Key Pain Points
Shoppers struggled to find items that fit their style, size, and preferences.
High return rates caused logistics overhead and customer dissatisfaction.
Product discovery relied on generic categorisation rather than AI-driven personalisation.
Merchants lacked real-time visibility into inventory, conversion, and flash sale performance.
Community engagement was low, limiting social influence and repeat usage.
How We Helped
- Step-by-step questionnaire captures fit, style, size, color preference, and shopping priorities.
- AI builds a dynamic style profile to tailor product feeds and outfit suggestions.
1. Personalized Onboarding & Style Profiling:
Result:Accurate style matching improves discovery relevance and reduces incorrect purchase decisions.
- Suggests complementary items for complete outfit creation based on user preferences.
- Real-time recommendations adapt to purchase history, trending styles, and seasonal collections.
2. AI Stylist & Outfit Builder:
Result: Intelligent outfit suggestions increase add-to-cart rates and overall order value.
- Dynamic “Recommended for You” feeds show items aligned with user tastes and sizes.
- Category-based browsing like Women, Men, New Arrivals, Outfits, and Sale ensures intuitive exploration.
3. Curated Home & Product Discovery:
Result: Personalised feeds accelerate product discovery and shorten the path to purchase.
- In-app community allows users to share outfits, reviews, and style boards.
- Points, cashback, and exclusive merchant offers encourage repeat engagement.
4. Loyalty & Community Engagement:
Result: Social feeds amplify discovery, driving inspiration and peer-influenced purchases.
- Track SKUs, flash sales, conversion rates, and cart abandonment live.
- Manage inventory, schedule promotions, and optimise sales with predictive analytics.
5. Merchant Dashboard & Real-Time Insights:
Result: Real-time insights empower merchants to optimise inventory and maximise sales performance.
Looking to transform shopping with AI-driven style recommendations and AR try-ons?
Talk to Our Experts TodayResults That Matter
60% reduction in return rates via AR-powered try-ons and accurate sizing.
55% higher add-to-cart conversions from AI-personalised feeds and outfit suggestions.
30% increase in repeat visits due to community engagement and loyalty incentives.
Real-time merchant insights improved flash sale performance and inventory utilisation.
Enhanced user confidence with seamless, visually-rich shopping experience.
How We Gave Them a Competitive Edge
How We Gave Them a Competitive Edge
- AI-Driven Personalisation: Tailored product recommendations tuned to style, fit, and color preferences.
- AR Virtual Try-On: Users see real-life fit, reducing returns and increasing purchase confidence.
- Community & Social Discovery: Real user style boards drive inspiration and engagement.
- Merchant Empowerment: Real-time dashboard provides actionable insights for inventory and promotions.
- Future-Ready Platform: Scalable architecture ready for new categories, collections, and AI improvements.
Solution Walkthrough
Home Dashboard:
Curated collections and recommended outfits based on AI analysis of user preferences with
quick access to
categories.
Product Page:
Rich product pages with AR try-on, size guidance, reviews, sustainability details, and live stock visibility.
Shopping Cart & Checkout:
Smart cart with bundle discounts, loyalty redemption, secure checkout, and real-time promo application.
Merchant Dashboard:
Real-time merchant insights for revenue, conversions, inventory, flash sales, and cart abandonment tracking.
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- 30 Hours Risk Free Trial.
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- On-time Project Delivery Assurity.
- Assign Dedicated PM.
- Get Daily Update & Weekly Live Demo.
- Dedicated team 100% focused on your product.
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